If you're going to Confab, come to my Tuesday morning session on this topic. Here's what I'll be talking about:
As consultants, one of our prime assets is our creative problem solving ability. We continually come up with creative one-time solutions for clients. But what if we could sell the fruits of our creativity many times over? That is called leverage. To leverage your practice, you must boost your ROC (i.e., your “return on creativity”).
This involves starting with your client notes, blog posts, wee hours brainstorms, informal talks, etc. and moving up the ladder of refinement to books and programs.
The benefits: You can earn more money, spend less time at it, generate passive income, and perhaps build a business that can be sold.
Some people want ongoing support for getting this stuff done, and I'd like to put this together after Confab. Let me know if you might be interested.
mvh
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